Sharp Corporation issued a seemingly ordinary press release on 27 August 2008. But I believe the information therein will one day gain global prominence! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in eliminating the bird flu virus known as H5N1.

Every now and then, the press reminds us that bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic sounds terrifying. It is. That’s when a highly contagious virus goes global, in a very negative sense. In 1918, an invisible bug is believed to have wiped out 50 million people during the Spanish Flu pandemic! World Health Organization (WHO) confirmed on 5 October 2005 that the 1918 Spanish flu was caused by H1N1, a bird flu virus.

Red Alert! Time to PANIC?

Not now. WHO data, updated as at 10 Sep 2008, shows the death toll to be only 245 since records were kept from 1996 when the H5N1 was first identified in China. So what’s the fuss? The greatest nightmare for scientists monitoring the bird flu virus is to see it attain human-to-human transmission capability. As I write, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. But if (it seems the virus has not reached the “when” stage) the dreaded virus mutation takes place, you can expect pandemonium on a global scale.

With increasing momentum. many countries are conscientiously preparing for the worse (more on this in a later post). As protectors of our families and loved ones, we should start doing some homework too.

Ok, so what’s all this got to do with Sharp’s ionic air purifier. Is it not just another ordinary ionic air purifier? Yes, because it takes care of the usual pollutants (dust, dirt, smoke, dander, pollen, cuisine odors, pet odors, allergens etc) that contaminate the air that we breathe and live in. But if we can get protection from all these and more in one ionic air purifier, especially one that is a tested defense shield against a potentially deadly virus, why not? That’s what Sharp is claiming, get the all-in-one package with their Plasmacluster Ion Air Purifier.

Obviously, for the value-conscious, the next logical question would be “yes, that makes a whole lot of sense but at what cost”? Per Sharp, not a penny more! Sharp asserts that it is cheaper than any other ordinary ionic air purifier when measured over 5 years. Great value for our hard-earned money! How is it possible in this nothing-is-for-free world?

With the Plasmacluster Ionic Air Purifier Model FP-N40CX as the basis, Sharp contends that it is great value for money as there is no filter replacement costs for the first 5 years. At first sight, the typical competitor’s upfront cost of US$160 looks cheap compared to Sharp’s US$399. But add in the annual replacement filter replacement costs of US$100 and the total outlay for the competing ionic air purifier comes to US$560.

Any feedback on the competitor numbers would be greatly appreciated. Just email me if you have actual numbers.

Meanwhile, I’m going to scrutinise intently the Sharp Plasmacluster Ion Technology. The time to research is now, while bird flu is still not quite at pandemic proportions.

Join me in my quest. Believe me, I have seen it. Like a horror movie, pandemic fears spread across Asia for months. People shunned crowded places like shopping centres, some stayed away from work, others became unofficial health “authorities” passing decrees on hygiene standards. Anyone who sneezed in public without a N95 face mask found himself standing alone in a split second. In case you have not heard, the year was 2003. The SARS (severe acute respiratory syndrome) virus originated in Asia and infected 8,096 people around the world, resulting in 774 fatalities. We all know that being well prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

To easily receive updates on new articles, subscribe to The Ionic Air Purifier Blog today.