One of the best business networking coaches is an entrepeneur named Jon Berghoff. Jon is founder of Global Empowerment Coaching and has a record of teaching leadership, creating sales, and causing entrepreneurial success through ‘harmonic influence,’ which gives you control over yourself, your business, and the world in general. Jon Berghoff is speaker and bestselling author of the “Cutting Edge Sales Book.”

This post is a response to a question that came in from Mike in Fredericksburg, VA, after listening to the telephone seminar, “Becoming Wealthy During Turbulent Economic Times”. To hear the teleseminar, go to www.geconnection.com/turbulance.html.

To get the FREE gifts that are listed during the teleseminar, go to www.geconnection.com/testimonial.

How can I use your process of “farming” to breakthrough my current plateau of sales in my field?

“I really learned a ton from your perspective on hunting vs. farming as a way of attracting new prospects and clients. I’m really stuck though because I always have believed in the concept of giving value first, asking for business second, yet my annual sales revenue has stagnated and I can’t seem to break through to the next level. My question is, how can I use this “universal” or “spiritual” principle to really break through with my sales, not just to feel good about what I’m doing?”

Mike B. CPA, Fredericksburg, VA

ANSWER: Jon Berghoff

Mike, you are dead on in searching for a way to use this spiritual principle to increase your success.

Most important is knowing that it takes creativity, proactive effort, and old-fashioned hard work to provide value for other people. It can’t simply be a feeling or an attitude. The emotion, or attitude is required, but only useful when backed up with action. You might remember on the call that I mentioned the importance of behaviors, not just thinking, to elevate results.

I would ask you this question:

What are some ways that you could be adding value that are easy to do, that you have allowed to become easy not to do?

This is a good starting point. If this triggers anything, than put it to work. You might take the three areas from the call: distributing information, gift giving, and problem solving, and ask yourself; what are the easiest, fastest ways you could apply these secrets. I use the words “fast” and “easy” because most people over-think the process of farming (giving value first, asking for business second).

It might be as little as making sure your assistant answers every phone call in a positive and uplifting way, vs. an unmonitored non-emotion-inducing approach.

It could be the difference between sending out a packet of free, applicable info to your prospects before you meet them for a sales presentation, so they are conditioned early on to see you as an authority or expert.

Maybe it means hosting a telephone conference call for everyone in your sphere of influence, showing them 4-7 ways to save money during tax season, or the 5 most common mistakes made by others in their field.