The Recession is causing people to take part in some new and interesting ways to get people to purchase new items or in this case, holidays. It’s all down to the travel agent, convincing us to invest in a holiday, using aromas to remind us of previous ones. All that these aromas are supposed to do, is just remind us of a previous holiday.

Encouraging people to book holidays can be a quite a task unless they have already made up their minds. But these new aromas in the office, although subtle may be enough to push someone over the line and into a holiday deal. Some smells can cause you to remember different places, the travel agents use orange groves to remind people of the Mediterranean, or fresh mown grass for golfing holidays. Barbados holidays have benefited from all kinds of sales techniques; they seem to be one of the most popular holidays this year.

Thompson has claimed that Coconut is the best choice and used frequently throughout their shops. This particular smell is that of Sun Cream Lotion, a very clever way to get people thinking about the sun and the sea. First Choice have been a little more innovative with there smell, using that of ice cream to entice families on holiday. Caribbean holidays sales recently have been doing very well.

However it has not been the Travel Agent who has first come up with this idea to play with our noses to increase sales. So the travel agents didn’t come up with it, Travelodge did. In order to make there customers stay an easily remembered one, they used the aroma of apple pie or grass.

So how does this actually help them to boost sales? Obviously some stimuli will cause you to remember somethings, so why should smell be any different. It will be possible for us to notice this smell, and although we wont be able to place it, it will be running through the back of our minds. All the aroma will do is make us feel a certain way, sometimes we may remember where it is from but more than likely it will cause an emotional reaction. So try St Lucia holidays for that relaxing experience, and a relaxing new aroma!